In 1977, four women, united by their shared passion for education, founded the enterprise that would become Creative Associates International. The experience gained from those early years quickly led to international pursuits. Fueled by the entrepreneurial spirit of our founders and the collective skill of our global staff, Creative’s belief in innovation, strength in local partnerships and lasting impact remains steadfast. Founding CEO Charito Kruvant championed the Creative mission for over 40 years before transitioning to Board Chair in 2018. Today, Creative is led by CEO Leland Kruvant and a team of mission-driven professionals who are fulfilling the Creative vision and exemplifying our values in all of our projects, present and future.